EFFECT OF BRAND EQUITY AND MARKETING MIX ON CUSTOMER SATISFACTION AND IMPACT ON CUSTOMER LOYALTY
نویسندگان
چکیده
منابع مشابه
The Impact of Brand Equity on Brand Loyalty: The Mediating Role of Customer Satisfaction
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ژورنال
عنوان ژورنال: EAJ (ECONOMICS AND ACCOUNTING JOURNAL)
سال: 2019
ISSN: 2615-7888,2614-8455
DOI: 10.32493/eaj.v2i3.y2019.p206-214